About Bethany

Bethany Wrede Peterson is a Certified High Performance Coach, speaker, podcaster, and author who empowers high-performing recording artists, creatives, entrepreneurs, and C-suite executives to refine their thinking and hone their habits to reach never-dreamed-of levels of success, fulfillment, and positive relationships.

With a results-driven toolkit that is scientifically-validated yet highly bespoke, Bethany challenges her clients to break through their blindspots quickly and effectively, holding them accountable and emboldening them to be extraordinary.

Bringing a cognitively diverse approach that is at once playfully curious and purpose-centered, Bethany engages ‘upstream thinking’, the latest research on human potential (and a healthy dollop of humor!) to adroitly encourage her clients to flirt with their edge and dramatically accelerate their goals – all while avoiding burnout.

Her greatest coaching success lies in guiding a recent client to streamline and realize a 10-year goal to exit his company to pursue philanthropic work – in a mere five months.

In 2023, Bethany was personally certified as a High Performance Coach under her mentor, Brendon Burchard, the world’s leading mindset and performance coach. She is also a founding member of his exclusive movement, ULTRA, a leading-edge community of strivers dedicated to the lifelong pursuit of personal growth mastery.

In September 2024, Bethany will commence ICF-ACC credentialed certification as a Positive Psychology Coach, studying under Dr. Robert Biswas-Diener, the ‘Indiana Jones’ of positive psychology.

Bethany holds an MBA from IE University in Madrid, an MSc in from the University of Edinburgh, and a BA from NYU.

Her first book, When No One’s Watching, comes out late 2025.

Connect with Bethany on Linkedin.